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From Wikipedia

Anthropologie is a retailer of high-end casual clothing and other merchandise run by Urban Outfitters, Inc.. A rather young apparel corporation, Anthropologie has used unique marketing and branding techniques to become a forerunner in women's fashion.

Brand

Founded in 1992, the brand is designed to follow customers of its parent company, Urban Outfitters, into the next stage of their life. Founder Richard Hayne moved Anthropologie away from the focus of Urban Outfitters, which targeted hip and mode trends. Rather, this new concept was designed to appeal to 30- to 40-something affluent professional women with total family annual income above $200,000. Picturing an ideal audience, the corporation targeted sophisticated women wanting... more

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