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From Wikipedia

Audi AG is a German automobile manufacturer with headquarters in Ingolstadt, Bavaria, and has been an almost wholly owned (99.7%) subsidiary of the Volkswagen Group since 1964. The company evolved from Auto Union, NSU, Horch and DKW, the former having incorporated the historic Audi company which was originally founded in 1910.

Audi's German tagline is "Vorsprung durch Technik", meaning "Advancement Through Technology". The German language tagline is also used in other European countries, such as the UK, and in other markets, such as Latin America, Oceania and parts of Asia including Japan. The American and Canadian tagline is "Truth in Engineering".

Pronunciation: The correct German and Latin form rhymes with "howdy".

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