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From Wikipedia

Aveda Corporation is a company headquartered in Blaine, Minnesota, that manufactures skin care, cosmetics, perfume and hair care products, and trains students in cosmetology, esthiology, and massage at the Aveda Institute in Minneapolis, New York City, Washington, DC, and many other cities.

The company was founded by Horst Rechelbacher in 1978. Today it is part of Estée Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estee Lauder in 1997 for $300 million, although Aveda continues to be run as a separate entity. Aveda still formulates its own products; Estee Lauder funds them.

"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility- not just in the world of beauty, but around the world."

Aveda was one of the first beauty companies to endorse a set of environmental principles designed to encourage greater environmental responsibility in business known as The Ceres Principles.