Baja Fresh Mexican Grill Locations Locator Map and Directory

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From Website

It's About Flavor, It's About Fresh, and... It's About Time!®

It takes a lot of hard work and dedication to bring our customers the Baja Fresh® experience. Fresh ingredients, expert preparation, clean cheerful surroundings, genuine smiles, value for the dollar, and prompt courteous service are a tall order to fill...and our people do it, day in and day out.

The team at Baja Fresh® undergoes extensive training to make sure our customers receive a consistently pleasant experience, visit after visit. Our unique brand of teamwork instills personal accountability, promotes a systems approach to operations, and includes generous quantities of respect and praise for a job well done.

Consistently flavorful and fresh Mexican food, for lunch and dinner, dine-in or take-out, served in a sparkling clean and upbeat environment. Phone ahead, then grab it and go!



From Wikipedia

Baja Fresh is a restaurant chain of fresh Mexican style restaurants founded in Newbury Park, California, United States in 1990 by Jim and Linda Magglos. Categorized as a "fast-casual" restaurant, the quality and preparation time of its food is between that of a fast-food restaurant and a more formal restaurant. It is headquartered in Thousand Oaks, California.

A feature of Baja Fresh restaurants is a self-serve salsa bar. Similar competitors include Baja Bud's, Mesa Fresh Mexican Grill, Sharky's Mexican Grill, Chipotle Mexican Grill, Moe's Southwest Grill, Qdoba, and Rubio's Fresh Mexican Grill.

In 2002, Baja Fresh became a wholly owned subsidiary of Wendy's International with a purchase price of $275 million. Under Wendy's ownership, sales at the chain slid. On October 12, 2006, Wendy's announced that it would sell the chain for $31 million to a private investor consortium.

According to the Wendy's website, as of October 12, 2006:

There were 299 units operating, including company-owned and franchised. Annual revenues were $172 million. Average Annual Sales per restaurant were $1.2 million. Systemwide Average Check was between $7.00 and $8.00.