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From Wikipedia

Cousins Subs is a U.S. sub sandwich chain founded in 1972 in Milwaukee, Wisconsin. Cousins Subs is a national chain with stores throughout the Midwest and on the West Coast. Cousins Subs started in 1972, when two cousins from Atlantic City, NJ, William Specht and James Sheppard, saw the need for an East coast–style sub shop in their new hometown. They patterned their subs after the hoagie, grinder, hero and sub sandwiches they enjoyed back East.

They opened their first restaurant in Milwaukee, located at 60th Street and Silver Spring Drive. That location closed after several years of successful operation. The oldest existing Cousins Subs is located on the corner of Brady Street and Farwell Avenue in Milwaukee. Cousins gained a reputation for... more

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