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Fish City Grill Locations, Interactive Maps, Phone, Website and More

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Bill and Lovett sold out of Rockfish in spring of 2000 and kept the original "Shell's" as part of the deal. They formed their own company and named it "Neighborhood Ventures, Inc." to emphasize their commitment to growing small stores within neighborhoods. They opened a second Half Shells in Plano at Legacy Town Center and then set their sights on expanding the concept. Needing a trademark able name, they chose Fish City Grill. All new restaurants will open under the Fish City Grill brand.

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