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From Wikipedia

Guitar Center is the largest chain of musical instrument retailers in the world and is located throughout the United States. Its headquarters is in Westlake Village, California.

Founded in Hollywood by Wayne Mitchell in 1961 as The Organ Center, a retailer of electronic organs for home and church usage, it became a major seller of Vox electric guitars and guitar amplifiers, changing its name to The Vox Center in 1964. Toward the end of the 1960s, Vox's line—whose sales derived largely from its association with The Beatles, who made extensive use of its amplifiers—fell in popularity as Marshall amplifier users Eric Clapton and Jimi Hendrix captured musicians' imaginations. Accordingly, Mitchell once again changed its name, to Guitar Center.

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