MapMuse - Locate Old Navy Outlet Near You

...2007. Mr. Robert J. Fisher will serve as Interim Chief Executive Officer commencing January 22, 2007.

Old Navy's target market largely consists of middle class and upper class families and teenagers. The clothing is more affordable than its other Gap Inc. counterparts, as well as that of rival stores like American Eagle, Aéropostale, Abercrombie & Fitch, and Hollister.[citation needed] Old Navy's stores contain specialized sections for infants, boys, girls, men, and women. Most recently, Old Navy launched a re-worked line of denim for women sizes 0 to 20. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses, along with a line of clothing and toys for dogs.

For many years Old Navy has attempted to put out a product a year that focuses on attempting to catch on, some more successful than others. The products that stand out are the Tech Vest and the Performance Fleece. Those two were the most succesful and from there they went downhill.

Flagship stores also have "collection" business clothes for women, plus size and maternity sections. As of summer 2007 however, plus-size clothing is only available online and has been pulled from all stores due to low sales. Previously, Old Navy attempted to launch a bath and body line, called ONbody, but dropped the effort after only a few months.

Old Navy informally bills itself as an all-American brand. The chain releases a shirt every summer emblazoned with an American flag. Each year's shirt features a slightly altered flag graphic with the year listed underneath. Alternatively, they also offer shirts with the Puerto Rican flag on them. In its Canadian stores, a similar shirt with the Canadian flag is sold.

Within the next five years, Old Navy plans to renovate all their US stores. The new Old Navy will have hardwood floors, natural lighting, and a garden inside the store. Old Navy hopes to shed its warehouse-like atmosphere and induce a more comfortable, natural shopping experience.