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Which Wich features 51 varieties of customizable sandwiches. The concept is known for its ordering system. At Which Wich, customers place their orders by using custom red Sharpie pens to mark up pre-printed menus on sandwich bags. The customer selects the variety of sandwich from ten different categories divided up by principal protein source, then checks the type of bread, chooses cheese and additional ingredients, and finally indicates the desired spreads and sauces. Most sandwiches are sold at one price. In addition to the sandwiches, the chain sells hand-dipped shakes, chips, and freshly baked treats. All Which Wich locations feature music from Aware Records, newspaper reading stations, and Wi-Fi internet access.
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